I have to say, Google wins at making hard things easy. This week’s reading, http://www.seosteve.com/pdf/Google-SEO-Tips.pdf covers the basics of being searched on the internet. It covers HOW Google actually finds your site on the web, and why it wouldn’t, which seems like really easy trouble shooting for a new web user.
Considering I compared Google to Hogwarts a few weeks back, this was, how you say, a good thing, for me to read. Crawling, indexing, and ranking results might as well be “swishing and flicking” to the layman, and with good reason, as Google manages to make billions doing it. However, not knowing how the basics work severely limits your ability to properly exploit it for your company. So…like…letting a Hippogriff know you before you ride it? This metaphor got out of hand quickly. Anyway….
Piggybacking off last week’s conversation about paying for SEO help, this reading specifically mentions that you do NOT need to pay to be an organically ranked no. 1 option. Sponsored? Yes. But it is entirely plausible to get the top result for a search without it. That said, they do offer tips for hiring a company to help you get your SEO organized, which seems strangely symbiotic of them. Google effectively invented the need for SEO, because people didn’t want to pay for ads, which is where Google makes their money.
Is Google shooting itself in the foot by helping SEO companies work the system better? Either by jeopardizing the authenticity of the results (someone rigging it so that MACdonalds pops up instead of mcdonalds?) or by losing ad revenue (admittedly, a drop in the bucket of the total amount)?
That said, I am really glad the article goes into such depth covering the ways you could be spammed on this. Having run a few forums in my day where spam comments like that were common, how would you differentiate yourself in the initial pitch to a new client?