Spoilers! This is my week for presenting. So no blog. Hah. Gotta pay attention now, suckaaaas.
—I lose points if I don’t post. Hm. Well. Appetizers for the real deal then.
So this week we’re covering Customer Relations Marketing. I have to confess, this is one of my more favorite categories. Handling consumers who are already interested in my product is easier than convincing people to like my stuff from the start. CRM is like customer service on steroids. Imagine an old timey country store, where the owner was your personal shopper, who could get you in contact with or get you whatever you wanted. This is the goal of modern, giant corporations, trying to make their large corporation interact with the little customer on a level that is appreciated and works. It takes survey information, social media data, and shopping histories to try and make the purchasing and shopping experience as painless and helpful as possible.
Think Amazon’s 1 touch system, where Amazon will offer you products based on what you posted on Amazon’s Facebook page, return information, and discounts based on what you retweet on twitter.
Is this creepy? I think it’s creepy. Creates sort of the….Wall-E level of dependance. Thoughts?
At what point would people push back based on the privacy violations?