Gah. My internet bumped and I lost my entire post. This is unfortunate.
QR codes! Sigh. I don’t like QR codes. I had this long, eloquent explanation as to why, but summed up below:
1. clunky, and takes up space in a design/poster
2. not universally well known
3. unusable by people without smart phones
4. unusable by people with smart phones who don’t know what to do
Effectively, I feel that this form of “offline hyperlink,” as the reading called it, takes up space on a poster that is completely unusable by parts of the audience targeted.
In the era where I can easily just ask siri to take me to a webpage. or use my upcoming google glasses to just immediately identify the information needed, I don’t see the purpose, I guess. It seems like the HD DVD, when BluRay comes out a week later, a technology left in time.
The second reading, here, goes into more detail on how the cell phone is changing the way we look at the world and at marketing, specifically related to healthcare. I read an article on Wired a while ago about how there’s an X play contest to make a “tricorder,” the Star Trek device that can diagnose without anything invasive, and is the size of a cell phone.
I think that the way we do marketing will sooner look like Minority Report or I, Robot, instead of Mad Men.
Do you think that you could trust a doctor who came in and just took a picture of you with a smart phone to diagnose?