– my week, again.
I’ll be keeping this short, as I don’t want to ruin what is understandably palpable excitement at my presentation on wednesday. Will there be another Oregon Trail reference? A picture of the Terminator? Tune in next week.
Anyway, Reputation Management actually shares some commonality with my previous presentation on CRM. According to the reading, or more specifically the reading from AdWeek, this upcoming generation is 3 times more likely to complain about a company online. This is a huge shift in the paradigm, as the complaints are now easier to make, more public, and potentially viral. That said, only roughly half of the companies surveyed are ready or capable to reply in a meaningful way to this kind of complaint, which can lead to huge problems as far as their….are you ready for this?…reputation goes.
I’ll be covering more of the readings in greater detail during my presentation, but some questions to prime you are these:
1. Do you have a google alert set up for yourself? Have you ever googled yourself and found something negative?
2. Have you complained of a company online? Why? Where?