Eye tracking is something fascinating to me. I love that it’s used on Spike TV’s Bar Rescue.
I really like eye tracking because it makes design qualitative. Not normally an artist or designer, I often find myself lost when it comes to why people don’t find something visually appealing, and vice versa. But I really enjoy that eye tracking gives us the ability to figure out the most effective way to design a page based on science or numbers.
The white paper in the reading covers the reasons people focused on one link more than others, placement and reviews apparently help. This seems pretty straight forward. Giving something more space will lead to more people noticing it.
I also feel that the reason people’s views hit specific places so much is because of their familiarity. Google maps looks the same if you’re googling directions in canada, brazil, or florida. People know where to look, and trust the results of the search, so they don’t spend a lot of time hitting other results.
The results of the newspaper test also kinda hit the same feelings. Headlines get more attention, areas with the most important stories get more attention.
Personally, I think that keeping track of where people look on your page is very important, but difficult and expensive for most companies.
1. When using a desktop browser and a mobile browser, do you change where you focus on the page?
2. Given the cost and time it takes to develop and test the eye tracking of a menu, website, magazine, etc., do you think this plays a big role in marketing? Should it play a bigger one?